Indian Dropshipping 101: What New Entrepreneurs Must Understand

In this blog post, we will discuss about few things that you should keep into your mind before diving into Indian Dropshipping or Ecommerce business.

So, let's start with our topic:

Indian Dropshipping 101: What New Entrepreneurs Must Understand


facebook ad sales

This is the proof of One of my viewer of Quora who was trying to get a SALE on shopify store through Sales Ads.

 And he was not getting any result because the market he was trying to capture is saturated. So, either he had to change the product or their audience targeting method.

And also he was trying Traffic Arbitrage that you can see in the image.

But, let's get to the point.

In the beginning, he was trying to sell his product using Sales campaign but due to using sales campaign, his ad account was getting suspended one by one.

So, I suggest him to create a new ad account and focus on traffic only.

The product he was trying to sell had a combo offer and giving 3-4 days delivery timing.

So, he got 1 sale this time and the profit of the sale was Rs324 after all the deductions..

So, on the spend of Rs400+ including taxes. He Made profit of Rs.324 just because he was focusing on right market and now he have a winner product.

Remember, sales audience is much expensive as compared to traffic audience. Our cost per link clicks was somewhere around 1 Rs.

Conclusion: You have to try all the possible ways to bring sales on your website in a week and make a proper appealing landing page of your product.

Things You Should Keep In Mind Before Doing Indian Dropshipping:

1. RTO (Return to Origin): In an Dropshipping or Ecommerce business, never underestimate Return to Origin ratio. If your RTO percentage exceeds 40%, it could lead to significant losses. Check out my proven tips to reduce RTO and implement them to improve your outcomes.

2. Scaling and Patience: Avoid scaling too quickly in the beginning. Exercise patience for product deliveries. For instance, when running an ad and seeing a good response with a Return on Ad Spend (ROAS) over 10, it’s a positive sign. If it goes above 20, you've likely found a winning product. However, refrain from heavy promotion until you've fulfilled around 100-150 orders.

3. Finance Collection and Persistence: Collect payments upon product delivery (usually around 70-80% if you follow my strategies). If the trend sustains beyond a week, keep pushing forward.

4. Adversity Management: If your Facebook ad account gets disabled, refer to my previous article for business setup requirements. You can often recover your account through Facebook chat support.

5. Learning from Losses: Don't give up if you face losses. Treat it as a problem-solving challenge, similar to a math problem. Learn from mistakes and adapt.

6. Niche and Pricing: Avoid relying solely on a general store. Find a niche that you believe will work long-term. Ensure your product prices are customer-friendly.

Marketing Segment in Dropshipping:

When it comes to ad platforms for Indian dropshipping, let’s explore Google Ads and Facebook Ads and which one you should prefer first according to your needs and market demands.

So, let's start with this:

Google Ads for Indian Dropshipping/Ecommerce:

Google ads are for those who want consistent results throughout the year by just focusing on a particular keywords, region or compete with other players in the market through your pricing and quality.

- Cost-effective for targeting specific audiences.
- Consistency in sales visibility on your store.

- Limited scalability due to audience constraints. (But scaling is possible)

Facebook Ads for Indian Dropshipping/Ecommerce:

Facebook ads are for those who wants to showcase those products which are not easily available in the market and have "WOW" Factor. This platform generates sales for you through impulse behaviour of a customer. 

- Greater potential for scaling by adjusting budgets and audience targeting.

- Inconsistent results.

Suggestions For Google Ads:

1. Do proper keyword research with Google Keyword Planner to know maximum amount your product will take to bring a visitor to your website via looking at it's CPC maximum amount.

2. Choose long-tail keywords with low competition.

3. Create competitive ads and run campaigns for 5-7 days to test product sustainibility.

4. Keep CPC (Cost Per Click) between 0.01-0.1$, it will be sufficient to give you result if it's a winner product.

5. Avoid keywords where big brands are trying to dominate that market.

Suggestions For Facebook Ads:

1. Utilize effective product research methods.

2. Spy on Facebook for existing ads related to your chosen product.

3. Create a campaign with budget 1000rs having 10 ad sets allowing each of them 100rs spend limit. try this method with 2-3 product, and you can see a average performer for you.

4. Scale when the product is bringing you twice or thrice sales on little ad spends after confirming product success within 24-48 hours.

In conclusion, both platforms have distinct advantages and disadvantages. It's advisable to try both for a week if you have good budget otherwise you have to learn about your product and it's customer segment.So, that you can target right audience on a right platform. 

If you need any help, just commend down below.


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